Adorn Studio
Work

Two boutiques and one concept.

Lana Grace Bridal

122 gown pages where there had been none

A gown manufacturer with 23 years behind it and around 100 partner salons across 28 countries.

A gown manufacturer with 23 years behind it and around 100 partner salons across 28 countries. Its website had been frozen since 2022.

Astro, five languages, a Python image pipeline

What it looked like

  • One language, for a brand selling in 28 countries
  • No H1. Search engines could not tell what any page was about
  • The “Find a retailer” page had said “under construction” for four years
  • 130 gowns in the catalogue and not a single page of their own

What it looks like now

  • 122 gown pages instead of zero, each one indexable
  • Filters by silhouette, neckline, sleeves, fabric and back
  • Five languages — English, German, French, Spanish and Ukrainian
  • A form that turns a bride looking for a stockist into a lead for the brand
  • Built on static generation, so pages open instantly

See the site

Kallee Bride

For the boutique, and approved by it

Brand tiles where the gowns should have been

A boutique in Novi Sad carrying San Patrick, Demetrios, White One and Cosmobella — and a front page still leading with a collection dated 2018.

Everything here is what the two sites show. The old one is still the one a bride would have found.

Astro, two languages, gown galleries, a fitting flow

What it looked like

  • The front page led with “Kolekcija 2018”
  • The collections page opened onto brand tiles, not onto gowns. A bride could reach the name of a label but not a dress
  • Serbian only, with no way to switch
  • Where the main action belongs there was a 360° tour and a row of social icons

What it looks like now

  • Book a fitting in the header, and as the first action on the front page
  • Every gown has its own gallery — ten photographs, thumbnails, arrows
  • Serbian and English from one set of markup
  • A booking screen a bride completes without leaving for a direct message
Atelier Verenna

Self-initiated concept — an invented house, never commissioned, never launched

A concept for a Bucharest atelier

A working prototype built for myself, using a real couture range, to answer one question: what does a bridal catalogue look like when every route through it ends in a fitting?

Nobody asked for this one. I built it unpaid to test the pattern the rest of my work rests on, with a real couture range rather than invented gowns. Atelier Verenna does not exist — the house is invented so that no real boutique is named for work it never asked for. The gowns and the photography are real; nothing here is a claim about anyone's business.

Static HTML, CSS and vanilla JavaScript, two locales

What it sets out to solve

  • A gown page that ends in nothing, so the enquiry has to leave for Instagram
  • Photography served at whatever size the camera produced
  • Two languages kept as two hand-edited copies, drifting apart after any edit

What the prototype does

  • Every gown page ends in one action — book a fitting — with the gown carried into the booking so nobody retypes anything
  • A gallery and product view built around large photography with intrinsic sizing, so nothing reflows as images arrive
  • One translation layer over one set of markup, so a string is written once and both locales stay in step